“The knowledge you find scattered online is not a match for something as organized as a thoughtfully curated online course”,
After successfully running cooking camps for 8+years, Ms. Malik has applied all her acquired rich knowledge and experiences in designing her cooking courses. She launched her Enrichment Academy online during the COVID-19 lockdown and learners loved learning a new life skill at their own pace. Combined with stellar automated customer support, enrichment academy has helped over 1000 people improve their culinary skills.
“I was totally dreading technology & whoever I spoke to for a solution asked of heavy capital requirements to start off. But when I finally launched my first online course, everyone said the course is so good, you need to price it. It will sell, and it did!”
Erickson Certified Coach (ICF accredited) and Former Gladrags Mrs India (Runner up) Ms Yukti Kapoor Mehandiratta has enabled more than a thousand professionals and aspiring leaders to become a better leader in their organization and has enabled them to reach higher in their career goals with SBYAcademy.in's online courses and live online one-on-one coaching. And the academy has made over 24 lakhs with 0 marketing dollars and pure organic content marketing on social media.
An automated salesman for your online business that never complaints, never asks for a raise & never even takes a break!
Sells your courses for you 24/7 & helps you earn,
even when you sleep
Want to discover how successful academies could actually pour thousands of paying customers into their business through sales funnels? Understand this formula first
In any given market, for any given product, there exists a certain percentage of customer cohorts as illustrated above & explained below:
This set of customers are the most demanded, most attractive & the ones with the most eyes on. In other words, they are in the ‘buying mode’. For example, if you scroll on Facebook & get a chance to come across an ad that shouts “Best new fashion trends, available for both men & women”, these types of ads are directly targeted at them.
But that is not hard. Why? Because you are offering an extremely hungry person a 3-course meal, who will certainly have a high tendency to buy it from you without reconsidering anything.
You guessed it! This set of customers are aware of their problem & that’s it! They are not doing anything about it, however, if given a chance - they will certainly tend to look into the matter & find a solution.
...and there comes the BIG 60% segment of customers that are not even aware if they have a problem or not. They are the most ignored segment by majority of the seasoned marketers out there.
You need to target the remaining 37% & THAT’S WHERE THE ROLE OF A SALES FUNNEL COMES INTO THE PICTURE!
To reach this 37%, and make them go from ‘Not Interested’ to ‘Enthusiastically keen on buying your course’, you will need to understand them, their desires, dreams, & their biggest fears and then use a sales funnel to make them aware with the help of step-by-step stages. These are uninformed prospects. This means they are not knowledgeable about the subject matter, and there is high uncertainty in their actions, and people don’t buy at this stage.
This doesn’t mean that if they are uncertain, you will just leave them there. Your job is to make them aware about their problem, nurture their intent in choosing the right solution, and making them more inclined towards the consideration of buying your product, AND 1 WAY TO DO THAT IS BY USING A SALES FUNNEL!
Once you do that,
Visitors start pouring in on your website
They watch your content & start considering buying your course
Your knowledge attracts them & they actually convert into customers by paying
Your online course business starts seeing month-on-month growth!
What is the exact difference between a website & a sales funnel?